
SUCCESS STORY
$64K in under 6 months
Breath Sleep Tape
MCTC COACHING
Launched in June and hit $64K by year-end coaching helped him avoid costly mistakes, stay focused, and scale Breath Sleep Tape fast from zero experience.
Michael's Success Story
ABOUT
Michael
Jesse is the founder of Wolf Workwear, a New Zealand-based brand dedicated to creating durable, comfortable workwear that actually performs. After years of frustration with poor-quality gear in his own trade, Jesse decided to build a product that tradespeople actually want to wear.
How he has used
MCTC
Jesse joined MCTC Coaching after realizing he needed accountability and direction to bring his idea to life. With support from his coach, he finalized product development, launched his store, and put his first marketing strategy into action gaining traction quickly after years of delay.
Result
Within 10 weeks of launch, Jesse generated $12K in sales and landed two large companies to test his gear. Coaching helped him move from indecision to momentum and proved just how fast things can happen with the right structure and support.
Meet
Michael
After sitting on his idea for two years, Jesse launched Wolf Workwear and made $12K in his first 10 weeks. Coaching helped him simplify the process, stay accountable, and launch with confidence. Now, he’s building a brand with a mission and real traction.
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$12K in first 10 weeks
Wolf Workwear
Michael is the founder of Breath Sleep Tape, a wellness brand focused on improving sleep and athletic performance through mouth taping. Living in New Zealand, he discovered the benefits of mouth taping and quickly realized the local market lacked a quality solution so he built one.
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Stephen is the founder of Lash Luxury, a Canadian beauty brand specializing in clean, effective lash serums and brow care. With a background in film and entrepreneurship, Stephen started the brand to give consumers high-quality, results-driven beauty products without compromise.
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Stephen's Success Story

$64K in under 6 months
Breath Sleep Tape
Jesse is the founder of Wolf Workwear, a New Zealand-based brand dedicated to creating durable, comfortable workwear that actually performs. After years of frustration with poor-quality gear in his own trade, Jesse decided to build a product that tradespeople actually want to wear.
Founder/Coach
