SUCCESS STORY
$12K in first 10 weeks
Wolf Workwear
MCTC COACHING
Went from not knowing what ecommerce meant to launching and locking in two large companies to test his gear coaching gave him the push and support to finally bring the idea to life.
Jesse's Success Story
ABOUT
Jesse
Michael is the founder of Breath Sleep Tape, a wellness brand focused on improving sleep and athletic performance through mouth taping. Living in New Zealand, he discovered the benefits of mouth taping and quickly realized the local market lacked a quality solution so he built one.
How he has used
MCTC
Michael joined MCTC Coaching to develop skills he could apply long term. With guidance from his coach, he built his brand, launched his Shopify site, and avoided early-stage missteps. Weekly calls kept him accountable and on track, and helped him move fast without sacrificing quality.
Result
In just 10 weeks, Michael went from concept to launch and generated just under $500 in his first week of sales. Coaching helped him overcome hesitation, build foundational ecommerce skills, and launch with a clear, effective plan. His early traction proved the product had demand and that he had the tools to grow.
Meet
Jesse
Michael used coaching to go from zero experience to a live store in just 10 weeks. With a strong launch and early sales, Breath Sleep Tape is off to a promising start. Coaching gave him the confidence and clarity to take action quickly and build a brand with real potential.
More SUCCESS STORIES
$12K in first 10 weeks
Wolf Workwear
Michael is the founder of Breath Sleep Tape, a wellness brand focused on improving sleep and athletic performance through mouth taping. Living in New Zealand, he discovered the benefits of mouth taping and quickly realized the local market lacked a quality solution so he built one.
Founder/Coach
Jesse's Success Story
3X revenue growth after Black Friday
Lash Luxury
Stephen is the founder of Lash Luxury, a Canadian beauty brand specializing in clean, effective lash serums and brow care. With a background in film and entrepreneurship, Stephen started the brand to give consumers high-quality, results-driven beauty products without compromise.
Founder/Coach
Stephen's Success Story
$64K in under 6 months
Breath Sleep Tape
Jesse is the founder of Wolf Workwear, a New Zealand-based brand dedicated to creating durable, comfortable workwear that actually performs. After years of frustration with poor-quality gear in his own trade, Jesse decided to build a product that tradespeople actually want to wear.
Founder/Coach